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In this book Greg Elmer brings the perspectives of cultural and media studies to the subject of consumer profiling and feedback technology in the digital economy. He examines the multiplicity of processes that monitor consumers and automatically collect, store, and cross-reference personal information. When we buy a book at Amazon.com or a kayak from L.L. Bean, our transactions are recorded, stored, and deployed to forecast our future behavior--thus we may receive solicitations to buy another book by the same author or the latest in kayaking gear. Elmer charts this process, explaining the technologies that make it possible and examining the social and political implications.Elmer begins by establishing a theoretical framework for his discussion, proposing a "diagrammatic approach" that draws on but questions Foucault's theory of surveillance. In the second part of the book, he presents the historical background of the technology of consumer profiling, including such pre-electronic tools as the census and the warranty card, and describes the software and technology in use today for demographic mapping. In the third part, he looks at two case studies--a marketing event sponsored by Molson that was held in the Canadian Arctic (contrasting the attendees and the indigenous inhabitants) and the use of "cookies" to collect personal information on the World Wide Web, which (along with other similar technologies) automate the process of information collection and cross-referencing. Elmer concludes by considering the politics of profiling, arguing that we must begin to question our everyday electronic routines.

Now you can get the wisdom of one full year of "Consumer Reports in one place. We've assembled all twelve 2005 issues of "Consumer Reports magazine and put them in a single bound collection. " Consumer Reports magazine is the source you can trust for ratings and recommendation of consumer products and services. Whether you're buying a car, a TV, or a new cell phone plan, our unbiased reports will help you get the best value for your money. " Consumer Reports is located in Yonkers, NY and for 70 years has reported on products of every form, size and shape, including consumer electronics, autos, appliances, baby products and health and financial services. With more than 4 million subscribers to its magazine and over 1.8 million paid subscribers to its website, "Consumer Reports is trusted for its expert unbiased testing and reporting, and for the fact that it takes no advertising.

Consumer Electronics Hall of Fame - The Consumer Electronics Hall of Fame, founded by the Consumer Electronics Association, CEA, honors the leaders whose creativity, persistence, determination and sheer personal charisma helped to shape an industry and made the consumer electronics marketplace what it is today.

Consumer Electronics Association - The Consumer Electronics Association (CEA) is the industry organization for the consumer electronics industry in the United States. The CEA also puts on the annual Consumer Electronics Show.

Consumer Electronics Show - The Consumer Electronics Show (CES) is held each January in Las Vegas, Nevada, and is sponsored by the Consumer Electronics Association. At the show, many previews of products are introduced, or new products are announced.

Consumer electronics - Consumer electronics is electronic equipment intended for use by everyday people. Consumer electronics usually find applications in entertainment, communications and office productivity.

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